The global economic recession has forced many world class companies into bankruptcy. Those that are still surviving are adopting various cost cutting strategies including cutting down on what they give back to their host communities to remain afloat. To many of them, cutting down on their corporate social responsibility investments is a painful decision, but they had to take it if they must remain in business.
Promasidor Nigeria Limited, makers of Cowbell Milk at a point was faced with that hard decision as it relates to its sponsorship of the annual National Secondary Schools Mathematics Competition (Nassmac), a project it initiated in 1998 to encourage the study of mathematics in Nigeria in view of its strategic importance in the social-economic and technological development of the country. However, according to Mr. Keith Richards, managing director of the company, the competition has become so popular among Nigerian secondary school students “that it would be a heavy blow on the psyche of these youngsters if it is not sustained.”
How it all started
Thinking of what to give back to the society, especially the children for their patronage of its flagship brand, the Cowbell Milk, Promasidor decided to institute a mathematics competition that will encourage intellectual development consistent with its brand promise of bright kids with sharp brains.
To that effect, Cowbell began the sponsorship of the mathematics competition in 1998 initially for schools in Lagos State. Its acceptance by school authorities, parents as well as the students themselves encouraged the brand to expand the scope to include schools in five other states, Anambra, Kaduna , Plateau States in 1999 while Oyo and Imo States joined in 2000 and by 2001, the competition has become a national affair. The competition is in both senior and junior categories. Only the best two students in each state and Abuja, one from senior and one from junior qualify to go for the national contest that will produce the eventual 20 students, 10 from each category that will go to Abuja for the award ceremony. That has been the number for the past 10 years, but this year, the 11th year, number was increased to 30 that is, 15 from each category.
From a mere 50 examination centres at the inception, the examination now holds in over 200 centres across the nation and from just over 4455 participating schools, the number has jumped to over 11,000 schools. To further underscore the popularity of the competition, the number of students participating has also jumped from 15,000 to 34,000 that is not including students that participated in their schools selection test.
Impact
Initiated with the objectives to awaken consciousness and interest in mathematics among secondary school students, improve the performance in Mathematics in Nigeria, create a credible platform for identifying outstanding students and encourage them, redress the myth that mathematics is a very difficult subject to pass and assist schools in equipping their classrooms and libraries as well as provide financial assistance to benefiting schools and students, the competition has been able to live up to these objectives as has been attested to by officials of federal and state ministries of education, parents and West African Examinations Council (Waec) which conducts senior school certificate examination for secondary schools in Nigeria.
According to the examination body, there has been a remarkable improvement in the performance of students in mathematics in the last eight years. For instance, it was noted that credit passes in Mathematics in the Senior School Certificate Examination (SSCE) has grown by 47 per cent while failure rate has dropped by 24 per cent between 2002 and 2010.
This Waec authorities say can be attributed to the high level of sustained interest and awareness Nassmac and other related programmes have generated over the years in the area of Mathematics.
The National Mathematical Centre, Abuja, through its director general, Professor Sam Ale also attests to the fact that cowbell champions fall into the 10 best competitors in mathematics competitions at the international level adding that since 2006, the medals from international competition were won by students who participated in Nassmac.
Federal and State Government endorsement
Since the competition became a national affair, both federal and state ministries of education have been actively involved in making sure that the programme is sustained. This is because the competition is no longer seen as a Cowbell affair but a national project that is actually addressing the basic need of Nigeria as a nation. This obviously explains the strong involvement of the National Mathematical Centre (NMC) Abuja, a Federal Government agency set up to promote the study and research in mathematical sciences, in the activities of Nassmac. Presently, winners in Nassmac are prepared by the NMC to represent Nigeria in both African and world Mathematics Olympiad.
Each year at the awards ceremony, the Federal Ministry of Education is fully represented either by the minister or a representative.
At the state level, state ministries of education participate actively in ensuring that all schools in their state participate, they also provide the personnel that conduct the first stage examination.
Position of parents, teachers
It is interesting to note that the excitement and interest generated by the competition, is now making parents to personally get involved in preparing their children for the competition and even follow them to the exam centre to provide them moral support.
Pharm. Udekpe Ekpo, head of National Agency for Foods and Drug Administration and Control (Nafdac) in Enugu State followed his child all the way to Abuja to be part of the celebrations as his son received his award as one of the winners.
Speaking in an interview Ekpo said, “It is quite nice to be here today. The children are excited, the parents are excited too. We are happy that we have gone this far because this type of attitude towards education makes any parent proud. We are very happy, but I am saddened because as I sit here watching the proceedings, all the schools and children that are winning medals here are all from the private schools. What happened to the public schools? That means that if it was so in our days, some of us wouldn’t have had any opportunity to see the limelight. The public schools are completely dead. We are quite happy that Cowbell is putting up this, it is a lot of encouragement and push to these children to attain greater heights but our government has to wake up. They have to wake up to their responsibilities.”
For Professor M.A.C Aghaji, parent of one of the award winners, the competition is well organised and is very important in this country. “As you know, science and Mathematics education is the way to go. I am particularly happy that Cowbell is doing this and I wish other companies will take the cue so that we can train up these children. We all know now that the world has become a global village and it is what you arm the children with that will determine the extent they can compete.”
Pastor Jarlath Unuegbu is the father of the winner of the 2009 senior category. He says the cash reward and gift to winners in the competition is a big motivator, moral booster as well as an incentive that encourages the young people to take the subject of Mathematics more seriously. “Personally, I have seen that my son’s participation right from the junior category has motivated him to study harder in Mathematics and his performance in the subject has improved tremendously.
“I want to appreciate and encourage Promasidor, the makers of Cowbell brand of milk, organisers of the competition, for what they have done so far in this country, having motivated our children to get more interested in Mathematics. There was a time in this country when interest in the subject was going down until this competition came on stream and the interest has now come up again. Young people are now interested in Mathematics and they are looking up to this competition. My son is always studying.”
Mr. Arawonde Okanaye, teacher at Loyola Jesuit College Abuja whose students have always made it to the national awards said he is very proud of what Cowbell is doing. “There is no doubt that this competition has imparted positively on the performance of students in Mathematics. For instance in my own school when we were organising test to select those to represent the school, it was keenly contested and at the end of the day, we were able to identify 20 students who were within the same category in terms of performance in the subject. They were further screened before we were able to select 4 who are here today and two emerged winners, one in the senior category and the other in the junior category.”
Group Captain Essien (rtd) the proprietor of Graceland International School in Port Harcourt whose school was participating for the first time in 2009 and emerged champions in the junior category and the student again emerged third in the senior category in 2011, said, “We had difficulty choosing our representatives. Many of them wanted to take part in the competition and we had to conduct a series of tests before we selected the four that represented the school. That is to show the kind of excitement this competition is generating among students and that is making them to take their mathematics very seriously. That is the kind of thing we need in this country, not only for mathematics but in all subjects. I want to use this opportunity to thank the organisers of this competition. It is really one of the best competitions that I have seen in Nigeria. It is very fair, accurate and transparent. When we marked our papers, the same mark we had, is the same they have given to us. I just pray that other companies will emulate the good example of Cowbell.”
Highly elated by her son’s performance, Mrs. Celine Nwokotubo, mother of winner of Junior Category in 2009 who also finished third in the senior category in 2011, could not hide her joy as she pours encomiums on Cowbell. She thanked Cowbell for what she called ‘a patriotic’ duty the brand is doing in the country. According to her, “This competition has helped many students to improve in their academic performance especially in Mathematics. I am very grateful to Cowbell because my family has greatly benefited from their generosity right from when my boy was in the primary school. He normally came home with packages from Cowbell milk each year for almost four years of his primary education. He was so motivated and impressed by gifts and other incentives he received from Cowbell and I am very sure that has inspired him to compete in this competition and he is a winner. I must thank Cowbell for this opportunity and I want to encourage them to continue to organise the competition as a socially responsible corporate organisation.”
Prizes
A part from the positive impact of academic excellence this competition is meant to create in the students, the winners also go home with mouth watering gifts. For example, the first three position winners in the first stage from both the senior and junior categories will go home with N25,000, N20,000 and N15,000 for 1st, 2nd and 3rd respectively,
in addition to branded materials and products of the company while the mathematics teacher of each of the first price winners in all the states and Abuja will receive N15,000 each for their effort.
The prize gets higher at the second stage where the first prize winner in the junior category gets N250,000 cash, a laptop, a trophy, a medal, a certificate as well as other branded gift items and products. The second winners gets N200,000 plus laptop, a medal, a certificate as well as other branded gift items and products while the third position winner gets N150,000, laptop, a medal, a certificate as well as other branded gift items and products.
In the senior category, the winner gets N300,000 cash, a laptop, a trophy, a medal, a certificate as well as other branded gift items and products, the second position winner gets N250,000 plus laptop, a medal, a certificate as well as other branded gift items and products while the third position winner gets N200,000, laptop, a medal, a certificate as well as other branded gift items and products.
The remaining finalists were also rewarded with N15,000, laptop, a medal and plaque each, while their teachers were rewarded with N15,000 each.
There is alsothe Benson Oweka Memorial Prize, which goes to the school with the most consistent outstanding performance average over the last three years. The school goes home with a full Multi-media Computer, UPS and Printer.
UNFORGETABLETESTIMONIALS
“Before I eventually won in 2004, I had participated in the junior category but I did not even find myself among the first 10. But I decided to put more effort and in 2004, I won in the senior category. Today, I am studying Medicine. If you know Mathematics, everything becomes easier. Mathematics will help you in all areas, not only in Engineering. I am a living testimony; Cowbell has done it in my life.”
Words of Adaeze Margaret Ezeani, who is currently an undergraduate at the University of Nigeria, Nsukka.
We are very happy, but I am saddened because as I sit here watching the proceedings, all the schools and children that are winning medals here are all from the private schools. What happened to the public schools? That means that if it was so in our days, some of us wouldn’t have had any opportunity to see the limelight. The public schools are completely dead. We are quite happy that Cowbell is putting up this, it is a lot of encouragement and push to these children to attain greater heights but our government has to wake up. They have to wake up to their responsibilities.”
Pharm. Udekpe Ekpo, head of National Agency for Foods and Drug Administration and Control (Nafdac) in Enugu State
“Personally, I have seen that my son’s participation right from the junior category has motivated him to study harder in Mathematics and his performance in the subject has improved tremendously.
“I want to appreciate and encourage Promasidor, the makers of Cowbell brand of milk, organisers of the competition, for what they have done so far in this country, having motivated our children to get more interested in Mathematics. There was a time in this country when interest in the subject was going down until this competition came on stream and the interest has now come up again. Young people are now interested in Mathematics and they are looking up to this competition. My son is always studying.”
Pastor Jarlath Unuegbu, father of the 2009 winner, Tobuechukwu C. Onuegbu
“There is no doubt that this competition has imparted positively on the performance of students in Mathematics. For instance in my own school when we were organising test to select those to represent the school, it was keenly contested and at the end of the day, we were able to identify 20 students who were within the same category in terms of performance in the subject. They were further screened before we were able to select 4 who are here today and two emerged winners, one in the senior category and the other in the junior category.”
Mr. Arawonde Okanaye, teacher at Loyola Jesuit College Abuja
“We had difficulty choosing our representatives. Many of them wanted to take part in the competition and we had to conduct a series of tests before we selected the four that represented the school. That is to show the kind of excitement this competition is generating among students and that is making them to take their mathematics very seriously. That is the kind of thing we need in this country, not only for mathematics but in all subjects. It is really one of the best competitions that I have seen in Nigeria. It is very fair, accurate and transparent. When we marked our papers, the same mark we had, is the same they have given to us. I just pray that other companies will emulate the good example of Cowbell.”
Group Captain Essien (rtd) the proprietor of Graceland International School in Port Harcourt
PAST WINNERS
2001:
Junior Category:
Senior Category: Rabiu Momoh from Iganmode Grammar School, Ota, Ogun State
2002:
Junior Category: POPOOLA, Oladele Adedamola of Layola Jesuit College, Abuja
Senior Category:
2003
Junior Category:
Senior Category:
2004
Junior Category: Mary Ann Juma of Loyola Jesuit College, Abuja
Senior Category: Olisa Okonkwo of Federal Government College, Enugu
Adaeze Margaret Ezeani of Jephthah Comprehensive Secondary School, Port Harcourt,
2005
Junior Category: Mbanaja C. Stanley of Pacesetters International College, Oyigbo, Rivers State,
Senior Category: Obiukwu Obinna Michael of Federal Government College, Nise, Anambra State
2006
Junior Category:
Senior Category: Ezeaka Chidubem of Loyola Jesuit College, Abuja
2007:
Junior Category: Ogbuagu Joy Chinasa of Federal Government Girls College Onitsha
Senior Category: Mobolaji Tunde James of Iwa Community Grammar School, Ayetoro, Oke-ho, Oyo State.
Sanni Abdulmusawwir , from Total Academy Ota, Ogun State, on Thursday, emerged the overall winner of the 2007 Cowbell National Secondary Schools Mathematics Competition in the senior category.
Also, 13-year-old Sule Ugbade, from the Federal Government Academy, Suleja, Niger State, emerged winner in the junior category.
2008
Junior Category: Precious Ime of Jephthah Comprehensive Secondary, School, Port Harcourt,
Senior Category: Bolaji Oluwatosin Ajaka of College of Education Demonstration School, Ikere-Ekiti.
2009
Junior category: Nwokotubo Charles of Graceland International school, Port Harcourt
Senior category: Tobuechukwu C. Onuegbu, of Charismatic Renewal Ministry, International College, Owerri
2010
Junior Category: Princess Jewel-Essien of Loyola Jesuit College, Abuja
Senior Category: Ogundijo Victor of Federal Government College Suleja, Niger State
2011:
Junior Category: Momoh Abdulrazaq of Charles Dale Memorial International School, Rivers state
Senior: Nurein Oyetobi Akindele, from Iganmode Grammar School Ota, Ogun State.