Survey predicts brighter future for sustainable product marketing
If you build it, they will come. That’s the message behind a new research study conducted by shopper marketing and industry insight experts, Ryan Partnership Chicago and Mambo Sprouts Marketing, which shows health and eco-consumers want one universal green score to help them make sustainable product buying decisions.
New survey findings published in the One Green Score for One Earth sustainability research white paper suggest shoppers would increase sustainable product spending if only they could determine which products were truly green and which had been simply green-washed.
“We know that consumer commitment to earth-friendly products is increasing,” says Christine Nardi Diette, president of Ryan Partnership Chicago. “But all of the green messaging is creating more confusion than confidence. Consumers are challenging manufacturers and retailers to be clear about their commitment to sustainability.”
According to the study, health and eco-conscious consumers say that a universal product sustainability score would influence their brand purchase decisions. Research findings indicate just how strong the demand is for such a score and how consumers would prefer the rating system to work.
AT&T to use plant plastic in accessory packaging
AT&T has announced plans to introduce new plastic in AT&T-branded accessory packaging, which is composed of up to 30 percent plant-based materials sourced from
ethanol harvested from natural sugarcane. The sugarcane used in this plant plastic is a rapidly renewable agricultural crop and replaces nearly a third of the fossil fuels traditionally used in this accessory packaging with material made from plants.
The adoption of the new plastic is part of AT&T’s broader overall commitment to minimize its environmental impact. In March of 2010 the company announced its plans to slim down their accessory packaging; in 2010 and 2011, the company eliminated the use of over 500 tons of paper and plastic in that packaging.
Customers can expect to see the transition to the new packaging in stores and online starting October 2, 2011. The plastic will be used in packaging for AT&T-branded wireless accessories, which includes most device cases and power accessories.
“As a company we are committed to minimizing our own environmental impact, and we see the introduction of this plant-based plastic as an important step in the right direction,” said Jeff Bradley, senior vice president for devices, AT&T. “We are excited to be the first U.S. telecom company to use this plastic in our packaging and we hope other companies will join us in finding ways to reduce our dependence on fossil fuels. We are actively working with our accessory suppliers to incorporate both less packaging and more sustainable plastic and paper.”
Prior advancements in AT&T’s efforts to reduce waste and minimize the overall environmental impact of accessory packaging include using soy and/or vegetable-based ink and recycled paperboard
AT&T is committed to integrating sustainable business practices across its business and was recently added to Corporate Responsibility Magazine’s 12th Annual 100 Best Corporate Citizens List. AT&T was also included in the 2010 Dow Jones Sustainability North America Index (DJSI) and in Carbon Disclosure Project’s (CDP) 2010 Carbon Disclosure Leadership Index (CDLI).
KIV
Entergy Corporation leads in sustainability for 10 years
For the 10th straight year, Entergy Corporation (NYSE: ETR) has been recognized as a leader in sustainability, ranking among the best in climate strategy, corporate governance, occupational health and safety, price and risk management, and scorecard measurements.
Entergy was named to the 2011-12 Dow Jones Sustainability North America Index, one of only 13 U.S. utilities included on that list. DJSI North America evaluates the largest North American companies based on long-term economic, environmental and social criteria.
Entergy has been included on either the Dow Jones Sustainability World Index or DJSI North America every year since 2002.
“We could not be more proud of Entergy being named among the sustainability leaders for what is now 10 years in a row,” said J. Wayne Leonard, chairman and chief executive officer of Entergy Corporation. “It’s objective validation that our work to integrate sustainable business principles into our business model continues to pay dividends to the environment, our customers and our shareholders.”
Companies are selected for the index based on a comprehensive assessment of long-term economic, environmental and social criteria that account for general as well as industry-specific sustainability trends.
The DJSI North America selects the top 20 percent in terms of sustainability from each industry sector of the 600 biggest North American companies on the Dow Jones Global Total Stock Market Index. The results were announced by SAM, an investment firm focused on sustainability investing, together with Dow Jones Indexes.
Entergy Corporation is an integrated energy company engaged primarily in electric power production and retail distribution operations. Entergy owns and operates power plants with approximately 30,000 megawatts of electric generating capacity, and it is the second-largest nuclear generator in the United States. Entergy delivers electricity to 2.7 million utility customers in Arkansas, Louisiana, Mississippi and Texas. Entergy has annual revenues of more than $11 billion and approximately 15,000 employees.
Entergy.com
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